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Hasbro has announced that it has given the game-development rights of the Transformers to Activision.
“As the leading developer of video games, Activision shares our passion and excitement for the Transformers storyline. We know this world-class and creative team will bring Transformers to life in powerful and exciting ways as we immerse a broad audience in this pop-culture phenomenon,” stated Jane Ritson-Parsons, President of Hasbro Properties Group.
“Transformers has all of the elements necessary to translate incredibly well into video games. We look forward to bringing the Transformers robots to life with the latest interactive technology and graphics,” stated Mike Griffith, Activision’s CEO.
Activision plans to release titles for the handheld, PC, and console at the same time as the release of the Transformers movie in July 2007.