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Activision has gotten in trouble for its advertisements for Call of Duty 2 for the Xbox 360 and Call of Duty 2: Big Red One.
The UK’s Advertising Standards Authority has investigated the ads after receiving complaints.
“Three viewers felt that the ad Call of Duty 2 was misleading because the quality of the graphics in the ad were superior to that of the game itself. They felt that viewers could have assumed that the scenes shown were taken from the game and may have bought them on the strength of the quality of the screens,” reads the ASA’s statement.
Activision believes that they had acted in “good faith” and that it is common practice for companies to create ads in this style.
The ASA disagrees and advertisements for both games must be altered before they will be allowed to be shown again.