Marc Ecko, the man behind the ecko unltd. clothing line, and Atari have announced an all-star line-up for the new game Marc Ecko’s Getting Up: Contents Under Pressure. The cast will include Sean "P.Diddy" Combs, Rosario Dawson, Brittany Murphy, George Hamilton, Giovanni Ribisi, Adam West, Andy Dick, Charlie Murphy and The RZA, and Micheal "M.C.Serch" Berrin.
"Because the appeal of Marc Ecko's Getting Up: Contents Under Pressure transcends all preconceived demographics, it was important for us to work with talent that would best represent the eclectic mix of characters found in New Radius," explained Ecko. "From the beginning, we set out to create a game that provides consumers with an unbelievable entertainment experience while opening a window into a sub-culture that has previously been ignored."
The game will be an action-adventure game inspired by the history of graffiti. It is the culmination of seven years of story and character development by Ecko. Menu screens are styled after New York subway turnstiles and action sequences allow the gamers to surf the tops of subway cars and hang off the sides to spray the exteriors. Of course, graffiti artists in the game must also leap tall buildings among other things to make their mark.
The game is fun but also has a political side. The anti-authoritarian character, Trane, gets into plenty of confrontation with the mayor and his oppressive forces while trying to make his mark in the fictional city New Radius.
Ecko desires that the players learn something about graffiti while playing the game. "A generation should understand graffiti beyond a commercial and how it’s been marketed."
Ecko describes the game as a combination of "Style Wars" and "Star Wars".
"Atari is committed to changing the way players interpret and interact with its games and Marc Ecko's Getting Up: Contents Under Pressure is an ideal example of that new direction," said Marc Metis, Senior Vice President of Marketing for Atari. "The inclusion of such a renowned mix of celebrity talent is one small element that not only enhances the story-telling aspect of the game, but underscores the commitment of both Atari and ecko unltd. in providing a completely compelling and entertaining video game."
The game is under scrutiny by a New York politician (no, it isn’t Hillary Clinton) for making crime seem exciting and teaching children how to get away with breaking the law. Peter Vallone Jr., New York City Councilman, recently drafted anti-graffiti laws in NYC after a rise in graffiti in the past few years. Vallone has written a letter to Bruno Bonnell, Atari Chairman, to cancel plans to release the game. Atari hasn’t responded.
The game is scheduled to release on the Playstation 2 in September. The rating is still pending.