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Sony Predicted as Loser in Console War

Sony Predicted as Loser in Console War

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Yesterday, we told you that in addition to the high price tag for the PlayStation 3, gamers can expect to shell out over $60 for games. For this reason, DFC Intelligence is predicting that Sony may very well find itself in third place in the next generation console war.

“Sony has done very little to justify why the system is worth a premium price for consumers that don’t care about raw hardware performance and are not hard-core audio/visual consumers,” DFC stated. “Unfortunately we believe that represents over 90% of consumers in the marketplace.”

“With the PlayStation 3 the company is going after the high-end power user. It is almost as if Coca-Cola not only decided to go with a new formula, but also decided to exit the low-brow soft-drink business to go into high-end wines,” continued DFC. “Of course, there is a market for high-end products but it is 1) a very different consumer type and 2) not nearly as big as the blue collar mass market. Wal-Mart sells more toys than FAO Schwartz and McDonald’s sells more beef that Ruth Chris Steak House.”

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