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Details on the new version of E3 are now available. The conference has been renamed the E3 Media and Business Summit and it will be held in Santa Monica, California on July 11-13. As usual, the event will be invitation only.
“The new E3 is first and foremost about getting business done. When we asked key audiences what they wanted in the new event, we heard that they wanted opportunities for high-level meetings in a business-like setting, to play games, network, and socialize, to see major company offerings while also preserving the sense of discovery that is so much a part of E3, and to hear substantive presentations on the most important issues and trends facing the industry,” stated Doug Lowenstein, President of the Entertainment Software Association (ESA). “We believe the event we have shaped will fulfill all those needs.”
The event will take the best elements from the former E3 and combine them into a business event celebrating the video game industry’s present and future. Members of the video game business community will have the opportunity to meet in premier hotel suites and meeting rooms. The nearby Barker Hangar will be converted to a software showcase where conference attendees will be able to casually test drive upcoming video games. A daily luncheon conference session with top executives and analysts will also be featured.
“By combining suite-based meetings with software showcase in a controlled and business-like environment, we believe we will successfully fulfill our primary objective of giving high-level media the best of all worlds – the chance to engage in highly personal, one-on-one dialogue with leading game company executives, as well as the chance to demo games on their own time and to check out offerings from both the best known and emerging game publishers and developers,” Lowenstein commented. “It will also provide and excellent opportunity for meetings with retailers, developers and other audiences.”
Registration is suggested to begin within the next thirty days.