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EA and Def Jam Interactive have announced a new game called Def Jam: Icon for the PlayStation 3 and Xbox 360. The game plans to infuse “hip-hop music, culture, and lifestyle into the gameplay.” Players will be able to live the rags-to-riches life of a hip-hop celebrity including Ludacris, T.I. and Big Boi.
“Music is the cornerstone of hip-hop culture so we wanted to incorporate music and rhythm into the actual gameplay mechanics,” commented Kudo Tsunoda, Executive Producer and General Manager of EA Chicago. “In Def Jam: Icon, we are changing the way fighting games are played! We are completely innovating the role of the environments in the games, moving from the typical lifeless arenas the hip-hop celebrities are fighting in to environments that play an instrumental part of the fight where they will react to the music and interact with both the characters like a third fighter.”
“The Def Jam Interactive – EA relationship has expanded into a new frontier with EA Chicago’s breakthrough technology. We have worked very closely with the team to ensure that authentic hip-hop culture and lifestyle permeates through every part of the product. Def Jam: Icon will guarantee the ultimate combination of a real hip-hop experience and revolutionary fighting gameplay,” stated Lauren Wirtzer, Vice President of Marketing at Def Jam Enterprises.
The game will release in March of 2007.