Halo 3 Becomes Fastest Selling Preorder Ever

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Today, Microsoft has announced that preorders for Halo 3 have exceeded one million, giving Halo 3 the honor of being the fastest selling preorder.

Microsoft has also revealed an upcoming promotion campaign in which it will partner with consumer brands Mountain Dew, 7-Eleven, Pontiac , Comcast, and Burger King.

Bob McKenzie, senior vice president of merchandising for GameStop Corp stated that “What we’ve experienced is nothing short of phenomenal.  ‘Halo 3’ has eclipsed many previous records and will prove to be one of the must-have items of 2007.”

“This September, ‘Halo 3’ will push video game entertainment into the forefront of mainstream culture,” said Chris Di Cesare, director of creative marketing at Microsoft. “Teaming up with some of the world’s strongest and most recognizable brands is trailblazing new paths and cementing video games as big entertainment on par with major event films, and is a testament to the excitement and anticipation intrinsically linked to ‘Halo 3.'”

Mountain Dew will unveil the first beverage co-branded with a videogame, Mountain Dew Game Fuel. Game Fuel has the same great taste of Mountain Dew with an invigorating blast of citrus cherry flavor and added caffeine for maximum intensity. Game Fuel will come in 20-ouncebottles, 2-liter bottles and 12-packs of 12-ounce cans and will be available nationwide for a limited time starting Aug. 13, 2007.

7-Eleven today confirmed its plans to support the launch of “Halo 3” through a variety of in-store promotions, including three “Halo 3”-branded collectible Slurpee cups. In addition, 7-Eleven will run a “Halo 3” promotion with Mountain Dew Game Fuel and Doritos, with thousands of “Halo 3”-themed prizes, including, as grand prize, a chance to win a role as a voice actor in the upcoming Xbox 360 video game, “Halo Wars,” by Ensemble Studios. In a few select markets, Mountain Dew will offer a special-edition aluminum bottle of Mountain Dew Game Fuel with an exclusive design created by Bungie Studios, the developers of “Halo 3.” This bottle will be available in very limited quantities, making it a highly sought-after collector’s item.

Pontiac will provide consumers with several exclusive “Halo 3”-related opportunities. It will host Pontiac Gamers Garage events in select locations, providing consumers with a chance to play the game for the first time before its release. In addition, in support of the launch of its upcoming high-performance G6 GXP Street, Pontiac will provide 1,000 consumers with a copy of the game, and one lucky gamer will win a limited-edition “Halo 3” G6 GXP Street car.

Burger King Corp. will continue its sponsorship of Xbox 360 with national, in-restaurant support from Sept. 24 through Oct. 22. “Halo 3”-themed packaging will offer customers access to exclusive content by logging on to http://www.bk.com/halo3 beginning Sept. 23. Graphics will be featured on select packaging, including the 42-ounce cup and King FRYPOD.

Comcast has also joined the “Halo 3” campaign and will host exclusive video content, including user-generated movies and machinima, on its Web sites http://gameinvasion.net/ and http://www.ziddio.com/ . Comcast will also feature standard- and high-definition “Halo 3” videos on its signature ON DEMAND service.

“Halo 3” is also the official sponsor of the Projekt Revolution tour this summer, which includes bands Linkin Park and My Chemical Romance. Exclusive “Halo 3” VIP events will take place in select cities on the tour, where attendees will receive “Halo 3”-themed merchandise and have an opportunity to meet the members of Linkin Park.