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In a recent interview with Reggie Fils-Aime, the Nintendo President said a few things about the hype surrounding Halo 3. When asked about Halo 3 effect on this holiday season, Fils-Aime said the following.
Will they sell a lot of software? Certainly. Will it sell hardware? I think it’s an open question. Why? Because I think that the “Halo 3″ consumer already has the hardware, because they’re playing “Bioshock” and “Crackdown” and a variety of games that are, in the end, quite similar: first-person shooter experience, multiplayer capable online. Tell me what’s new?
After being asked about a need for Nintendo to counter Halo 3, Fils-Aime responded with the following.
I am fortunate to have a series of (games) that are all going to drive substantial sales for me and are all targeted to different parts of the consumer mix.