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Microsoft has released a press release stating that Halo 3 has earned $300 million in its first week. While Microsoft “modestly” believed the first day sales figures would top $155 million, the game went on to make $175 million in its first 24 hours.
The following excerpts comes from the Microsoft press release.
Halo is truly a cultural phenomenon, and the launch of ‘Halo 3’ is an important milestone for Xbox 360 and for video games as entertainment and as an art form,” said Bill Gates, chairman of Microsoft. “‘Halo 3’ embodies our vision for the future of entertainment, where some of the world’s greatest creative minds will deliver a new generation of interactive storytelling.”
In addition to the rich storyline, “Halo 3” continues the franchise’s grand tradition of delivering innovative online multiplayer experiences via Xbox LIVE. The game’s online multiplayer and innovative four-player cooperative gameplay for Xbox LIVE Gold users, the much-talked-about Saved Films feature that enables players to capture and save their favourite moments on their hard drives, and Forge, an innovative map editor that enables myriad customization options, are just some of the new features gamers are experiencing.
“Halo 3” is the conclusion to the epic trilogy and picks up where “Halo 2” left off, answering questions about the fates of the beloved protagonist Master Chief™ and his artificial intelligence sidekick Cortana as they struggle to save humankind from destruction at the hands of the alien coalition known as the Covenant. Developed by Bungie Studios and published by Microsoft Game Studios, the “Halo” franchise is exclusive to the Xbox 360 video game and entertainment system and optimized for the Xbox LIVE online entertainment network. “Halo 3” was released in 37 countries and 17 languages. To date,more than 20 million copies of the games in the “Halo” trilogy have been sold worldwide.