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Analysts Predict PS3 Price Cuts Won’t Affect Xbox 360 Sales

Analysts Predict PS3 Price Cuts Won’t Affect Xbox 360 Sales

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After the recent unveiling of the 40GB PlayStation 3 for European and Japanese markets, most are expecting the new model to make its way to the North American market in time for the holidays to compete with the momentum gained by the Xbox 360 and the release of Halo 3.  However, according to Jesse Divnich, an analyst with the simExchange, Microsoft doesn’t have anything to worry about.

“The prediction market is expecting a $399 PS3 to have minimal impact on Xbox 360 sales overall,” Divnich stated. “The prediction market appears to indicate that consumers have already made up their minds as to what systems they plan to purchase, or at least put on their list, this holiday season. Since the $399 PS3 will not affect its competitor’s sales, the cheaper price point will only be drawing customers who already planned on purchasing the PS3 but were deterred by the price.”

We’ll keep you posted as news becomes available.

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