Achievement Points Equal Higher Scores, Better Sales

Some gamers love their achievement points, while others claim that the gamerscore is just a number.  However, according to a study conducted by the Electronic Entertainment Design and Research, more achievements in a game lead to a better game review score and higher sales.

"Consumers want their games to include both variety and abundance of Accomplishments," said EEDAR boss Geoffrey Zatkin. "Our research shows that incentives such as Accomplishments impact sales choices such as which game title to buy and which platform to buy it on; they also extend the replayability of a title."


EEDAR also suggests that consumers are reviewing the achievements before making their purchases, giving the type of achievements influence over their buying decisions. 


by news_editor
10/17/2007 01:34PM


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