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Robbie Bach, President of Entertainment & Devices Division at Microsoft, stated in a recent interview with the LA Times that he doesn’t consider the PlayStation Network to be a threat to Xbox Live.
“It’s fair to say that Xbox Live is clearly head and shoulders above anything anyone else has tried to do. We don’t have competition,” Bach stated.
Sony has done some things online, but nothing that can be called a service. We have a big advantage and we’re going to keep pressing that advantage.”
“Perhaps the most important thing we have is over 8 million passionate members who create and define what Xbox Live is. It’s a tough thing to create, and we’re going to continue to nurture it.”
“Demographically, when we started, you would say that it was a place for serious gamers. That has changed a lot in the last five years,” Bach continued. “It’s now become a great place for casual gamers. When one of your leading games is Uno, you realize you’ve reached a new type of customer.
“Secondly, it’s expanded from being a gaming service to an entertainment service with a social network. We have now expanded into the world of movies and TV shows. It’s become a much broader place for people to experience entertainment.
“We have a broad long-term vision for connected entertainment across all platforms. That includes music, video, television and gaming. You’re going to see pieces of that roll out over time.”