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PlayStation 3 Home closed Beta users experienced PlayStation Day from their living rooms. The online event was held as a test-run of the new PlayStation Media & Events Space, a virtual arena that will serve as the live entertainment hub of the thriving PS3 online community, hosting everything from new game unveilings to sports events to fashion shows. Attendees were drawn from 10,000 PS3 users who were given exclusive VIP entry to the Space. Users were able to explore the Space, experiencing highlights of the day such as a photo gallery of games developers and a jumbo screen of the day’s speeches with an introduction from Kazuo “Kaz” Hirai, President and Group Chief Executive Officer of Sony Computer Entertainment. Users were also able to enjoy a video stream of all the action from the real-world PlayStation Day experience. The online Media & Events Space can be re-dressed and re-branded just like a real-life venue. Following the test event’s success, Home will now start scheduling more elaborate and exciting productions for the Space, which will be available for use by both first and third parties. “As well as looking great, the Media & Events Space is flexible and user-friendly – it’s a real focal point for our virtual community. This was a very exciting first event and we’ve already received plenty of great feedback,” says Home producer Martijn Van Der Meulen. |