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As if it was a surprise to anyone, Activision’s release of Guitar Hero: On Tour for the Nintendo DS is a smash hit. The combination of challenging gameplay, fun songs, a great peripheral, portability, and the wild popularity of both the game franchise and the handheld has turned out to be a formula for success. In the first seven days since the title’s launch, Activision has sold over 300,000 units. That makes the title Activision’s best selling DS game to date and ranks it in Activision’s top five across all platforms. Here’s their ecstatic release:
SANTA MONICA, Calif., Jul 03, 2008 – Activision, Inc. (Nasdaq: ATVI) today announced Guitar Hero®: On Tour has sold in excess of 300,000 units in North America in the first seven days since its launch, making it the largest North American launch for the Nintendo DS™ in the company’s history by more than a factor of eight. In addition, Guitar Hero: On Tour’s performance ranks it as one of Activision’s top 5 best-selling launches of any title on any platform in the company’s history. Guitar Hero: On Tour brings the popular Guitar Hero franchise to the handheld platforms for the first time delivering a unique gaming experience and challenging handheld gamers to prove their skills on the most diverse set list of master tracks ever offered in a Guitar Hero game. “Guitar Hero is one of the most successful entertainment properties and continues to push the boundaries of innovation with Guitar Hero: On Tour,” said Mike Griffith, President and Chief Executive Officer, Activision Publishing, Inc. “The game’s breakthrough peripheral brings the Guitar Hero experience to the 41 million DS users in North America and Europe, where they can play anywhere, anytime.” |
