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New Super Mario Bros. 2 Download Sales Low

New Super Mario Bros. 2 Download Sales Low

New Super Mario Bros 2 is Nintendo’s love letter to the digital distribution market. It’s one of the first big-name first-party Nintendo titles to be available in full via digital download service. Many fans and analysts felt like this was a huge push toward making digital distribution the new standard.

Unfortunately, the game isn’t doing as well on digital markets as people thought it would. As of now, digital download sales only make up five percent of all sales of New Super Mario Bros. 2.

Nintendo’s fearless leader, Satoru Iwata, told the Wall Street journal that “This initial offering going forward, we’ve gotten a good reaction going.”

However, there have been other titles that have made up to 20 percent of sales or more in digital downloads. But to be fair these titles, like Demon Training, are far simpler productions than New Super Mario Bros 2. You might consider them “indie” in feel, even though they are made by Nintendo, and indie games tend to have much larger success in the downloadable market. In addition, these games sold fewer copies than New Super Mario Bros. 2, which sold approximately 800,000 in Japan alone since its launch. So it’s easier for them to have a higher ratio of digital sales to hardcopy sales.

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