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EA NOT the “Worst Company in America”

EA NOT the “Worst Company in America”

That breeze you just felt blow past your window wasn’t a high-pressure system out of the Gulf, but a collective sigh of relief from those executives at EA whose jobs may have been lost pending another “Worst Company” win.

After losing out to Time Warner Cable in the early rounds, EA avoided another embarrassment after winning the title two years in a row. In a recent interview, CEO Andrew Wilson gave insight into how he feels that EA has begun to turn itself around. First, by acknowledging when there’s a problem and second, being swift to correct it (instead of sweeping it under the rug). “For whatever reason, whether it was because they were pushing the boundaries of innovation and they pushed a little hard and things didn’t go so well, we won’t always get everything right, but my hope is that we’re seen as a company that tries to do amazing things. When we get it a little bit wrong, we do our best to fix it.” Says Wilson.

So what is next for EA in 2014? They’re seemingly taking strides to pull themselves out of their nose dive, so where do they go from here? Wilson touches on the future of smartphone gaming and its impact on their business model. While he feels that free-to-play and mobile has become a hot button topic of debate, in the end it’s about the content of the game rather than its delivery system that matters most. “Great games work no matter what platform you’re on or what business model you’re going with. If you can provide great entertainment, then you can really get down to that minute-to-minute interaction that’s fun and enjoyable and feels like great value.” He said.

We will continue to watch EA’s transition into the New Year with great interest, as the upcoming summer months should be an interesting time for the company’s growth (or lack thereof).

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