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Executive Describes Halo 5 as His Dream Game

Executive Describes Halo 5 as His Dream Game

As if having a job in the video game industry for a living day in and day out isn’t cool enough, it turns out working with a developer like 343 is an absolute dream job for one exec.

Aaron Greenberg (who handles marketing for Team Xbox) recently praised what’s going on behind the scenes with Halo 5 , hyping how innovative and utterly-stellar the public will find the multiplayer experience in just several short months. Using the word “huge” to describe it’s much anticipated debut, Greenberg expects it will also be “…one of the biggest entertainment releases of the year if we do our job right. And I think what we’ve got with Master Chief and Locke, it’s just kind of a marketer’s dream.”

But what makes the latest Master Chief iteration so much better than its four predecessors before it? According to Greenberg, it’s all about changing things up.

“The game is super innovative and this is really a title I think 343 has dreamed of making. And they’re innovating in ways that, our jaws are dropping. We want to be able to step up and deliver the type of quality products and marketing to match the quality of the game. And so that’s the challenge on us. But we have no doubt that the product they’re making is going to be pretty amazing.”

Halo 5 will hit store shelves sometime this fall, available only on the Xbox One.

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