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Final Fantasy XV Strikes Brand Deals With Pepsi, Subaru, and Nike

Final Fantasy XV Strikes Brand Deals With Pepsi, Subaru, and Nike

Square-Enix has just struck a series of new brand deals for Final Fantasy XV . Many of you may remember their original deal with Coleman, which will make every camping product shown in the game not only carry the Coleman motto, but will actually cause them to be modeled after real life Coleman products. Well, now they are bringing yet more real life products to their game.

Three brand deals have been announced, with Pepsi, Subaru, and Nike. Pepsi will have their logo as well as logos from associate companies such as Aquafina, Doritos, and even Aunt Jemima breakfast foods. Nike will have their logos on the apparel that the main characters will be wearing, not only on their shoes. As a result, Square-Enix will also give Nike permission to make real life analogs of the clothing worn in the game, much like it did when it created its own fragrance based on the game. Finally, Subaru will be taking over the branding for the vehicles that our party members will be driving.

Hajime Tabata says that this will allow the game to feel more and more like real life. He wants people who play the game to feel as if they too could have a real life fantasy when they go on a road trip. He fervently denies that any of these brand deals were made exclusively for profit. However, he does note that a limited run of pre-order copies of Final Fantasy XV will come with featured Pepsi and Nike promotional products.

Source: Final Fantasaprilfools

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