Sega Plans "Major" IP Revivals
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Sega recently had its “Road to 2020” business presentation, laying out information the fiscal year which ended on March 31. Sega had the following on display in the “Segment Goal/Business Strategies” section of its presentation:

Packaged Games Field (example titles: Total War: Warhammer, Yakuza 6: The Song of Life, Football Manager 2017, and Persona 5)

  • Expand existing IPs and obtain new IPs for North American and European PC games
  • Build revenue base by being entrusted with outsourced development
  • Challenge for new IPs
  • Revival of major IPs
  • Effective utilization of development engines

Digital Games Field (example titles: Puyo Puyo!! Quest, Hortensia Saga, Chain Chronicle 3, and Phantasy Star Online 2)

  • Create titles that will become global hits
  • Establish digital marketing business
  • Expand overseas publishing business
  • Maintain profits through long-term operation of existing titles
  • Develop next-generation titles

Games like Persona 5 and Total War: Warhammer did very sell for Sega, and appear to be, in part, fueling this movement for getting the Sega brand back out there in a big way. It sounds like Sega is especially on the lookout for more IPs to acquire, after its acquisition of Atlus has proved to be such a smart movie. Could this mean we'll see series like Sakura Wars again?

Source: GameSpot 

Lucas White
Lucas White

Writing Team Lead
Date: 05/15/2017

05/15/2017 03:00PM


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