The Fortnite Battle Royale standalone spinoff is launching for free in short order. Developer Epic Games has been pretty transparent about being inspired by “PUBG” to give the gimmick its own spin. Unfortunately, Bluehole, developers of PlayerUknown's Battlegrounds, aren’t super thrilled about it.
Bluehole dispersed a press release this morning about just how not super thrilled they are. Vice president Chang Han Kim expressed that Bluehole, having licensed Unreal 4, has had a close relationship with Epic Games. The tone of the release gives off a vibe of perceived betrayal. Kim says that there is a concern PUBG’s game style is being “replicated,” and that despite mentioning PUBG directly in announcing Fortnite Battle Royale, there was no communication between the two companies beforehand.
Finally, Kim said that Bluehole plans to “contemplate further action.” Not a good sign, but for whom is unclear. Obviously iteration and derivative content is not a new thing in any medium, often leading to the formation of new sub-genres. If Bluehole wants to turn this into a fight, it may have its work cut out for it, especially considering PUBG’s history.