Everyone knows Electronic Arts have been in hot water over the entire debacle that is Star Wars Battlefront II. But just how much trouble are they really in? Well it turns out it's quite a lot actually. EA's stock value has tanked in the month of November alone. They've lost 8.5% of their month to date value, which equates out to about $3.1 billion.
During this same amount of time, Take-Two and Activision Blizzard have seen share value increases of 5% and 0.7% respectively. With these numbers, it's clear that EA's loss in stock market value has nothing to do with a lower amount of business for the games industry as a whole. If Take-Two and Blizzard doing well, then technically EA should be too. The massive let-down that is Star Wars: Battlefront II is undoubtedly the reason for these losses the company is experiencing.
The reactions EA has had to the Star Wars: Battlefront II controversy certainly isn't helping them either. Every response EA has had to fan concerns has just angered or upset more. It's clear that EA's investors are paying very close attention, as are Wall Street analysts. One employee of financial services company Cowen, Doug Creutz, said that Battlefront II is just the “tip of the iceberg.” He called for the video game industry as a whole to set standards for microtransactions before it was too late.