At this point, there’s not a lot else to say about the EA/Star Wars situation until the next event happens. The purchases are off, the politicians are investigating, and the rubber band cheaters are still rubber banding. All that’s left is what may seem like a simple question: Why? Well, thanks to EA CFO Blake Jorgensen, we have an answer. It may not be the real answer, but it is certainly an answer.
According to Jorgensen, who was answering a question about the situation at the Credit Suisse Annual Technology, Media, and Telecom Conference, the reason EA didn’t opt for cosmetic loot boxes like most accepted systems (Overwatch, etc.), is all about the sanctity of Star Wars canon. He said the thing “we” and “they” are focused on (“they” presumably referring to IP overlord Disney) is “not violating” Star Wars canon. He cracked a joke about pink Darth Vader, but then said EA is trying to work with Lucasfilm on alternatives, using different-colored lightsabers as a hypothetical example.
This is not the first time Star Wars canon or storyline stuff has been used as an excuse for a seemingly misguided business decision. When Star Wars Monopoly didn’t include Rey after The Force Awakens came out, spoilers were the excuse given. It’s also worth noting that the bulk of one’s time in online matches in Star Wars: Battlefront II is spent playing as various droids, soldiers, and stormtroopers, and the latter two had customization options in the first game.