In 2019, the world of gaming thought it lost the Regginator. After several years of service going back to the GameCube, Reggie Fils-Aimé retired from his position leading Nintendo of America. His impact on Nintendo, and even the industry as a whole, cannot be understated, and things haven’t been the same without him. But he’s been popping up here and there, from social media appearances to various advisory positions. His newest one of those was just announced, and it’s a doozy.
Along with a few other industry vets, Fils-Aime has joined the board of directors for GameStop. GameStop is one of the last remaining big specialty retail outlets, and it has infamously been in a lot of headlines in the last few years. From losing profit margins every year since the last generation of consoles to trying and failing to sell, things haven’t seemed great for everyone’s favorite (and only) retail gaming giant. Fils-Aime joined the board along with former PetSmart CEO James Symancyk, and ex-Walmart US CEO Bill Simon.
Joining the board of directors for GameStop doesn’t mean Fils-Aime suddenly changed his mind about being retired. A company’s board of directors generally comprises people from both in and outside of the company, and the latter are only obligated to attend specific meetings and offer advice and executive governance. He’s presumably going to be well-compensated, but on a super part-time basis.
In addition to his involvement with GameStop, Fils-Aime has taken advisory or leadership roles in other organizations. He’s on the board of the New York Videogame Critics Circle and a Leader of Residence at Cornell University's Charles H. Dyson School of Applied Economics and Management. As much as he’s spending time relaxing with his family, he is also using his name value and business experience to help the next generation of creators and business folks.