MTV announced today the launch of it’s newest division, "MTV Games", that is created to resonate with MTV’s core audience. Working in a newly created interactive entertainment studio with industry partners, MTV Games is devoted to developing, producing, and promoting creative and unique gaming experiences. They plan to produce and market original video game titles by partnering with original game franchises and independent game developers. Strategic marketing partnerships with game publishers will connect MTV Games across multiple platforms.
"MTV Games is an exciting new division with enormous possibilities within an ever-evolving industry. We are forging into new territory and are enthusiastic about this unique and exciting new way of working with game publishers and independent game developers," commented Jeff Yapp, EVP, MTV Networks Music and LOGO Enterprise Group.