Sony has stated that the company has an aim of seeing its current-gen home console, the PlayStation 3, sell an accumulative of 13 million units during 2013’s fiscal year (April 2012 through to March 2013).
So far, the PS3 has sold more than 63.9 million units worldwide as of March, 2012. 22 million from the aforementioned figure is attributed to European regions. SCEE boss Jim Ryan has stressed that Sony is still looking to see their platform sell aggressively, despite the impending arrival of the PlayStation 4.
“We're really just focusing on PS3 right now. We've got a target, which is a matter of public record, of 13 million units to sell this fiscal year. It's pretty demanding, but given the software that was on display we've got a pretty good crack at that,” Ryan told VideoGamer.
“I'm given demanding, aggressive numbers to meet, and that's what I'm focused on right now. I think [SCE Worldwide Studios president] Shuhei Yoshida's team has given me the tools to do that. I'm going to go out there and nail it.”
As for the lackluster sales of the PlayStation Vita, Ryan stressed that it’s imperative to build the install base to have any chance of the device succeeding commercially.
By Zak Islam