According to EA Games EVP Patrick Söderlund, Battlefield 3’s Premium service has gotten over 800,000 signees within its first two weeks. The figure marks for roughly 5% of Battlefield 3’s current monthly active user base.
Speaking to USA Today, Söderlund said that EA is “very pleased with the performance” of Battlefield 3 Premium thus far. When asked if EA would pursue similar “premium” services for future titles, Söderlund said that it’s still too early to say anything definitive, although he did concede that things are looking “very promising” at the moment.
Battlefield 3 Premium was announced earlier this month at E3, and was largely seen as a reaction to rival FPS Call of Duty: Modern Warfare 3’s ELITE package. The service, which runs players $49.99, gives Battlefield 3 owners early access to five expansion packs, various in-game items, and other perks. It’s available now for PC, PS3, and Xbox 360.
By Jeff Dunn