Why is the Wii U failing? One of the more popular theories is that its name, “Wii U,” is confusing the casual fanbase that already owns Wiis. “I already own a Wii,” Wii owners say. “Why do I need another one?” Heck, Nintendo itself said something to this effect awhile back. So, do people really understand what the Wii U is?
According to Nintendo of America president Reggie Fils-Aime, it’s not the name that’s to blame after all. Instead, he echoes Satoru Iwata’s assessment that the Wii U simply does not have a killer app to make it sell. In a statement to Kotaku, he vehemently denied any issues with the name, instead saying, "The issue is the lack of a steady rate of software launches to motivate the consumer to drive buzz and engagement and to highlight the wide variety of uses of the GamePad. That's the issue."
When Reggie was asked whether or not people know the Wii exists, he again denied the implication, saying, "The consumer understands that we have a new system. But the consumer is saying: 'What am I going to play? And what am I going to play that's a new and unique and compelling experience vs. what I can do today, whether it's on the Wii or any other system?'”
In short, Nintendo says that the Wii U’s problem is that it needs better games. Well, you said it Nintendo, not us.
Senior Contributing Writer