Detailed in a press release that was published yesterday, March 31, The Pokémon Company International has announced an Easter Pokémon giveaway promotion that will be hosted at participating GAME retail stores in the UK--all of them, in fact.
Starting on April 4 (which is also when EA’s Origin platform goes all digital) for a limited time , Pokémon X and Pokémon Y players will be able to receive a free Magmar and Electabuzz for Pokémon X and Pokémon Y respectively. Got both games? You will be able to receive both!
The redeemable codes to unlock said pokémon will be printed out on cash receipts upon request--no purchase necessary to obtain the code. Both pokémon will be holding items when you redeem them: Electabuzz will be holding an Electirizer and Magmar will be holding a Magmarizer. Both items can be used to induce the two pokémon to evolve into Electivire and Magmortar respectively via trading.
What’s more, those attending the event will also be able to receive a free Pokémon TCG: XY special sample pack while supplies last. All packs will include a Pikachu card with a special foil, plus one additional card from the Pokémon TCG: XY expansion. Again, no purchase necessary to receive this sample pack.
Source: Press release.