According to a new study done by Swrve, most players don’t stick with the free-to-play games they start. The study tracked over 10 million players over a 90 day period starting in November 2013. They watched the playing habbits on over 30 mobile titles and found that most players lose interest after only the first day.
Swrve CEO Hugh Reynolds says the key is getting your audience interested quickly. “It's a bit like a first date," he said. “If it’s going to be effective, it needs to be effective quick.” Mobile and free-to-play titles don’t have the ability to sit back and let their players work at them for hours before getting to the good parts. Players simply don’t feel as invested in free-to-play titles as they do titles that they spent money on.
Former Contributing Writer